How to Use AI to Write Website Copy That Sounds Like You

Most AI writing sounds like AI writing. Here's how a 20-year branding expert uses NotebookLM, Perplexity, and astrology-based AI to create website copy that sounds like a real human.

There's a particular kind of frustration that comes with using AI to write about your business.

You give ChatGPT a detailed explanation of what you do. You tell it about your customers, your values, your experience.

You ask it to write your homepage.

And it gives you something like:

"I empower visionary entrepreneurs to unlock their potential and transform their dreams into reality."

Cool.

Except you would never say that.

And neither would anyone who's met you.

So you ask it to make the writing more conversational. Less corporate. More authentic.

It swaps "empower" for "help" and adds a few contractions.

Progress, I guess?

The problem isn't necessarily your prompts. It's that AI doesn't understand what makes you different.

I recently interviewed Donna Cravotta, a 20-year entrepreneur and one of Star Path's earliest customers, who's developed an interesting solution.

Donna uses several AI tools together, including Star Path, our astrology-based AI platform, to help her clients find their voice and articulate what makes their work unique.

In one recent project, she used this approach to write a client's homepage.

The client, who initially wasn't even sure what she wanted to say, approved the copy with just three changes.

Here's how Donna did it, along with five prompts you can steal for your own business.

First, the Problem With AI-Generated Website Copy

Donna has been running Cravotta Media Group for 20 years.

She specializes in helping women over 50 gather their stories and decades of expertise, then turn them into a platform for whatever comes next.

Her work combines content strategy, PR, SEO, AI, storytelling, and a bunch of other disciplines.

And that's what makes it valuable.

It's also what makes it difficult to explain.

As Donna told me:

"Regular AI tools try and make me a copywriter, an SEO person, a PR person. I do all of these things, but I'm the gray area."

I think a LOT of entrepreneurs face this problem.

Especially those who've been in business for a while.

Your work evolves. You develop skills that don't fit neatly into a job title. You start seeing connections between things other people treat as separate.

Eventually, you're doing something that doesn't really have a name.

But AI loves categories.

When you ask it to describe your business, it reaches for language that's already familiar.

Which is why so much AI-generated copy sounds suspiciously similar.

The writing might be technically fine. But the most interesting thing about your business is often the thing AI doesn't know how to describe.

Donna's process tackles this problem from two directions.

• First, she feeds AI actual examples of how people speak.
• Then she uses Star Path to explore the deeper patterns, strengths, and motivations behind their work.

Here's how.

Step 1: Stop Asking AI to Invent Your Voice. Give It Your Actual Voice.

This is my favorite part of Donna's process.

Instead of starting with a blank page, she starts with recordings of actual conversations.

Interviews. Client calls. Conversations where people explain what they do, tell stories, and generally act like themselves.

She uploads these recordings into Google's NotebookLM, then uses the tool to pull out themes, stories, and phrases that capture how the person naturally communicates.

Why?

Because people often say their most interesting things when they're not trying to sound interesting.

Donna explained:

"People will say things in the middle of an interview that they don't even remember saying."

Think about that.

You might spend three weeks trying to write the perfect sentence for your homepage.

Meanwhile, you casually explained the entire value of your business to a friend over coffee last Tuesday.

And you didn't even notice.

That's the material you want.

Try this: Find your natural brand voice

Record a conversation with someone who knows your work. Ask them to interview you.

Skip the generic questions about your "brand values."

Instead, explore things like:

• What do people come to you for that they can't get anywhere else?
• What's something about your industry that drives you nuts?
• Tell me about a client you loved working with. What made it different?
• What's something you do naturally that others seem to find difficult?

Upload the transcript into NotebookLM and use this prompt:

PROMPT #1: Extract My Brand Voice

Analyze these interviews to identify how I naturally communicate about my work.

Find:

1. Five distinctive phrases or expressions I use.
2. Three stories that reveal what makes my approach different.
3. Recurring themes in how I describe my work.
4. Things I seem passionate about but may not recognize as important.
5. Statements that could become compelling website headlines.

Use my actual words wherever possible, with source references. Don't invent quotes or rewrite my language to sound more professional.

The goal isn't to write your website yet.

It's to collect the raw ingredients of your voice.

Step 2: Build a Rough Draft (And Let It Be Bad)

Once Donna has gathered the source material, she moves into Perplexity. She gives it the website structure, the themes she's identified, and language pulled from the interviews. Then she asks it to organize everything into a working draft.

For her recent client project, this didn't go particularly well.

In Donna's words:

"What it wrote was terrible."

I laughed when she told me this because I like when people tell it like it is :)

Here's what she did next:

Donna didn't waste hours trying to make Perplexity produce the perfect draft.

She took what was useful and moved on.

I think a lot of people get stuck here with AI.

They assume that because a tool CAN generate an entire webpage, they SHOULD keep prompting until the output is "perfect".

But sometimes that's like asking your accountant to design your living room.

Technically, they could probably come up with something.

But why?

Donna uses different tools for different jobs.

NotebookLM helps her gather source material. Perplexity helps her organize it. And Star Path helps her refine the writing so it reflects the person behind the business.

Try this: Create your homepage draft

Start with a simple homepage structure:

1. Hero: Who you help and what you help them achieve.
2. The problem: What your customers are struggling with.
3. Your approach: How you solve that problem differently.
4. About: Why you're the right person to help.
5. Services: What you offer.
6. Call to action: What someone should do next.

Then give Perplexity (or your preferred AI writing tool) your outline and interview notes.

PROMPT #2: Draft My Homepage

Create a homepage draft using the attached interview notes and this structure: [INSERT STRUCTURE].

Prioritize specific details and phrases from the interviews over generic marketing language.

Don't invent claims, testimonials, or results.

If there isn't enough information to write a section well, flag what's missing instead of filling the gap with generic copy.

This is a working draft. It doesn't need to be perfect.

Now comes the interesting part.

Step 3: Use Star Path to Find What Makes Your Brand Different

This is where Donna's process takes an unusual turn.

She brings the draft into Star Path.

If you're new here, Star Path is an AI platform that uses your birth chart to help you understand yourself and make decisions about your life, relationships, and work.

Think of it as AI with an additional layer of personal context.

Instead of relying just on what you've typed, Star Path draws on the patterns and themes in your birth chart.

Now, I know what you might be thinking.

What does astrology have to do with writing my homepage?

Quite a lot, actually.

Not because your birth chart can magically write good sales copy. But because the hardest part of writing about yourself is often seeing yourself clearly.

We're surprisingly bad at recognizing our own strengths. Especially the things that come naturally to us.

We assume everyone can do them. Or we get so focused on describing our services that we forget to explain what makes our approach valuable.

Astrology offers another lens for exploring those blind spots.

For example, in a business context, we might look at your 10th house for career and reputation, your 2nd house for value and money, and your 6th house for how you work and serve others.

These aren't rigid definitions of what you should do. They're starting points for a conversation.

And when you combine those insights with actual examples of your work, you can start finding words for strengths and patterns that you've felt, but couldn't explain.

That's what Donna experienced.

She told me:

"Star Path nails it all the time because it's running on who I am at my core. It just inherently knows where to go. It knows how to articulate my gray space."

That "gray space" is where your positioning lives.

It's the intersection of your skills, experiences, personality, and perspective.

And it's usually the thing your competitors can't easily replicate.

Try this: Find your unique value with Star Path

Before asking Star Path to rewrite anything, explore your positioning.

PROMPT #3: Find My Unique Value

I'm working on the positioning for my business.

Here's what I do: [DESCRIBE YOUR BUSINESS].

Here's who I help: [DESCRIBE YOUR CUSTOMERS].

Here's what makes my work unusual: [SHARE WHAT YOU KNOW].

Using my birth chart as an additional lens, help me identify what's distinctive about the way I create value.

Look specifically at my career, work, and money houses, along with any other important placements.

Don't just tell me I'm intuitive, creative, or good with people. That's too generic.

Help me identify the specific combination of strengths that makes my approach different.

Challenge me where you think I'm underselling myself, and ask me for real examples that support or challenge your insights.

I love this prompt because it pushes beyond the usual "tell me my strengths" conversation.

You're exploring the combination of things that make you valuable.

And you're grounding the insights in your actual experience.

One important distinction: Donna uses her own birth chart extensively in Star Path, but in the client project she described, she also brought in interviews and other materials that captured her client's voice. You don't need to assume astrology can tell you everything about another person. Their actual words matter.

Step 4: Refine Your Copy, One Section at a Time

When Donna brought her client's homepage into Star Path, she didn't just ask it to rewrite everything. She opened Star Path during a Zoom call with her client, and they worked through the draft together.

Paragraph by paragraph.

Donna guided the process, asked questions, evaluated suggestions, and refined the copy based on her client's reactions. Her client could immediately sense when the language felt right. And when it didn't.

Because the best AI-assisted writing process is guided by taste :)

Try this: Edit your website copy in Star Path

PROMPT #4: Make My Copy Sound Like Me

I'm going to share a draft of my homepage copy.

Help me make it sound more like me, using what you know about my birth chart, our previous conversations, and the examples of my natural speaking voice I'll provide.

Pay attention to:

• Language that sounds generic or could describe a hundred other businesses.
• Places where I'm underselling what makes my approach different.
• Claims that feel inflated or don't have enough evidence.
• Opportunities to make the writing more specific, human, and memorable.

Don't rewrite the entire page at once.

First, identify the three biggest problems with the copy.

Then let's work through it section by section.

Here's the draft: [PASTE COPY]

Personally, I like working section by section too - because it lets you catch problems before the AI turns them into 3000-word slop :)

Step 5: Use Your Finished Copy to Guide the Rest of Your Brand

Once Donna finished the homepage copy, she didn't start a new conversation to plan the website's visual elements. She stayed in the same Star Path chat. Because by that point, the conversation contained a lot of useful context.

The client's story. Her positioning. Her natural voice. The website's structure. The messaging they'd refined together.

So Donna used that context to brainstorm custom illustrations they could have an artist hand-draw for the site. Easy, fun, and a great way to bring their deep work to life on a different level.

Try this: Turn your brand message into visual ideas

PROMPT #5: Brainstorm Custom Brand Illustrations

Now that we've refined my homepage copy, let's brainstorm visual concepts that support the messaging.

Review the themes, values, and ideas we've developed in this conversation.

Suggest 15 concepts for simple, custom illustrations that could appear throughout my website.

Skip the generic business icons like targets, rockets, lightbulbs, and people shaking hands.

I want images that communicate something specific about my philosophy and approach.

For each concept, explain what it represents and where it might work on the page.

These will become creative briefs for a human designer or illustrator.

You're not asking Star Path to design the illustrations. You're using it to help you think through what the illustrations should communicate. And because you've already clarified your message, the ideas have a much stronger foundation.

The Result: A Homepage Approved With Three Changes

So, how did Donna's experiment turn out?

After working through the homepage copy with her client, Donna sent over the finished document. Her client reviewed it over the weekend. And sent it back with three changes.

That's it.

For context, this was a client who initially wasn't sure what she wanted on her website. And Donna had started with a rough AI-generated draft she described as terrible.

The transformation didn't come from one magical prompt.

It came from a process that combined live conversations, multiple AI tools, Donna's expertise, and direct feedback from the person whose voice they were trying to capture.

AI didn't replace Donna's expertise. It helped her use expertise it more efficiently.

The Bigger Lesson: AI Should Help You See What You Can't See

One of the things I appreciate most about Donna is that she's not someone who thinks every problem needs an AI solution.

She's incredibly experienced with these tools. And she's realistic about their limitations.

She uses NotebookLM for one thing, Perplexity for another, and Star Path for something different. She doesn't expect one platform to do everything. And she doesn't expect AI to replace her judgment.

Donna said:

"You don't need it to do everything for you. You need it to help you see what you can't see."

I think that's exactly right.

The biggest opportunity with AI isn't just producing more content. It's getting clear on what makes your work different.

Because once you understand that, the copy gets easier.

Now, your birth chart isn't a business plan. But when we combine it with AI, it helps us get another perspective on who you are, how you operate, and what you might be overlooking.

Paired with the right questions, real-world evidence, and your own judgment, that perspective can be really useful.

Especially when you've spent years trying to explain what makes your work different.

Want to See Donna's Full Process?

I interviewed Donna Cravotta about her 20 years in business, her experience with AI, and how she's using Star Path with her clients.

We talked about why traditional AI tools struggle to capture her unique approach, how astrology helps her explore business decisions, and her favorite two-word Star Path prompt:

"Surprise me."

It's worth watching, especially if you're an entrepreneur who's tired of AI making your business sound like everyone else's.

Read Donna's full story and watch our interview →

And if you'd like to experiment with the prompts in this article, you can try Star Path here.

You might discover that the thing you've been struggling to explain about your business is also the thing that makes it most valuable.