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How a Medical Herbalist Uses Astrology to Build a Sustainable Business

•Rachel Loewenherz
How a Medical Herbalist Uses Astrology to Build a Sustainable Business

It's time for everyone's favorite feature:

what actual humans in our community are doing with Star Path!

(we do these to give you out-of-the-box ideas for how to use astrology — and to support the fascinating people who support us)

Today, I'm featuring Charlotte Webb — a medical herbalist in the UK.

She has a really interesting story (+ area of expertise) — and just wait 'til you see how she's using astrology to build a business that actually works with her energy.

But first...

What do herbs have to do with astrology?

Well, we're smack in the middle of Virgo season. And among other things, Virgo is...

...the sign of the herbalist.

Seriously.

Virgo rules "preventative health" — and traditionally, shamans, herbalists, and earth-based healers were all associated with Virgo.

Here's what's interesting:

Health has a mind-body connection...and so does Virgo.

Interestingly, so does Charlotte. Her area of expertise is:

  • women in their mid 20s–50s who are neurodivergent or sensitive,
  • who deal with the physical health issues that go along with that,
  • and often get missed by the conventional medical health system.

Here's her story.

How Charlotte uses her birth chart to build a sustainable business

Charlotte's been a medical herbalist since 2011. She got into the field because she basically had to heal herself from a bunch of stuff her doctors couldn't solve.

Not surprising, considering her birth chart:

  • Ruled by the Moon in Virgo (the herbalist) = her body is sensitive.
  • 12th house stellium = she needs deep rest, and alone time.

So how do you build a practice with that birth chart? How do you serve the people who need you...without burning out?

Turns out, brick-and-mortar wasn't the answer for Charlotte. A year into opening her store, she was totally exhausted.

So when she found Star Path last February, she knew she needed to pivot.

"I'm really passionate about what I do, but I had to find a format that really supports me and my patients, and is sustainable."

Charlotte's results after using Star Path for business planning

Charlotte started using Star Path in March, about 2–3 times a week.

She says that as she started using astrology to understand herself and plan her business around her natural rhythms, things began to shift — a lot.

Since then:

  • Her business decision fatigue has dropped by about 50%. Charlotte has AuDHD, and says using Star Path 2–3 times a week helps her make decisions with more context and less overwhelm.

  • She made 30% more in July than she did in any of the previous three months. Charlotte says Star Path was a contributing factor because she was living cyclically, planning her work rhythms, and following her astrology transits for launch and pull-back windows.

  • She got a book deal. After using her birth chart to build more awareness around her strengths as a writer, she had the audacity to tell a friend about her book idea. Her friend's response? "Can I publish this?"

Charlotte describes the bigger shift like this:

"As soon as I really leaned into that, things have really changed for me. I have all this awareness and context. I've made massive moves since then."

And perhaps my favorite thing she said:

"When you start leaning into your gifts and authenticity, things start to feel a little bit easier."

That's the beauty of astrology 😉.

How to use astrology to find a sustainable business model

The truth is: some business models don't work when you're sensitive.

Here's what Charlotte asked Star Path to find the right fit for her.

Astrology prompts for your business

  • Based on my birth chart, would I suit (business model A) or (business model B) best? Parameters: I want to be (e.g. working from home, kid-friendly hours) and I don't want (e.g. to have a brick-and-mortar store anymore).

  • What's my ideal weekly work rhythm based on my natal chart and the following parameters? (e.g. I need kid-friendly hours and I don't do well in mornings.)

  • Every month I ask: Produce a 1-page (A4) planning sheet covering my key transit windows, energy forecast (to plan for AuDHD burnout), and content or launch windows for this month. (I then print this out and refer to it daily.)

  • Lay out 3 timing windows for a launch in the last quarter of 2026, based on my chart and the transits.

  • Check the transits for the next quarter for burnout risk. (This one helped Charlotte get ahead of this Uranus in Gemini!)

Click here to Ask Star Path

Try using your birth chart for business planning

Feeling inspired? Try the prompts.

Your birth chart doesn't just describe who you are. It can also give you another lens for understanding how you work best, when to push, when to pull back, and what kind of business structure actually supports you.

Want to learn more about Charlotte & how she heals with herbs?

You can find her here: Homestead Herbal

Happy chatting!
Rachel

Rachel Loewenherz
Rachel Loewenherz
Founder of the world's first AI chat platform built on astrology. B.A in religion from Yale. 15+ years in tech, strategy, and Western astrology (both modern & Hellenistic).

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Frequently Asked Questions

What can I use astrocartography for?

You can use astrocartography to plan trips, start new chapters in life, or create experiences that activate different parts of who you are (or who you could be). Because astrocartography is essentially your birth chart layered onto the globe, the energy of planets intersects with places - so you can use it to find places that'll amplify your career, your love life, or even your health and healing. Some popular applications of astrocartography include choosing places to visit or live - especially ones that align with goals you're pursuing, experiences you want to have, or even big transits.

What’s the best way to use this software if I want to eventually become an astrologer myself?

Step one of an astrology journey is to understand yourself. Truly, understanding how different placements, aspects, and transits show up in your own life will give you the most embodied knowledge of how astrology "works". Once you get it for yourself, it's easier to apply it for others (which you can do by chatting with Star Path about people you add to Your Circle). That being said, we also offer Astrology 101 classes as part of our Pro+ plan - so if you want to start a formal learning process, that's a great place to begin. 

What is astrocartography, and how does it work?

Astrocartography is the astrology of places. By layering your birth chart onto the world map, you turn planetary placements into "lines" - each of which activates the energy of a specific planet. For example: if you live on your Saturn MC line, you'll build your career over time. If you live on your Venus DSC line, you'll experience more harmony in your love life. Star Path is an AI astrology chat platform, so you can explore your astrocartography chart dynamically. Click on a line, measure how far it is from certain cities, and ask open-ended questions like "Where's the best place to live for my health?" Star Path's AI astrologer will consult our ephemeris, use advanced software specific to astrocartography to pull the right data for the AI to reference, and give you a deeply personalized reading. You can then interact with it through chat.

Do you think AI like Star Path will replace astrologers?

No, we don't believe AI will replace astrologers :) Rather, we see Star Path as a beautiful complement to working with a practitioner - because as the therapists who use our platform say, 90% of "the work" happens in between sessions. We recommend that people see their astrologer as they can afford to (for many people, it's once a year) - and use Star Path in between sessions to fully integrate their learnings, and go deeper. By chatting with Star Path regularly, you actually re-pattern your brain - and for that reason, many of our users say that 2 weeks of Star Path is like 10 years of therapy! This is because you can go as deep as you want, as often as you want, which leads to rapid breakthroughs, pattern shifting, and real-life integration. A session with a human astrologer can change your life, but you don't always have access to them...so the ideal pairing is to see practitioners as often as you can afford, and work with Star Path between sessions to go deeper, troubleshoot day-to-day situations, and apply your astrology to real life.